How to Use Guest Blogging for Natural Link Building

Guest blogging is still one of the best ways to get natural links in 2022. However, it’s not enough to just use it as a way to get high-quality backlinks. You have to be smart about your approach if you want your guest blogging campaigns to be successful in the long term. Today, we’ll take a look at 8 ways you can use guest blogging for natural link-building. This includes tips and techniques from some of the most successful bloggers in the business, including, Ravi Kumar from WriteForUs, Brian Dean from Backlinko and Sonia Simone from Copyblogger. Let’s dive in.

1) Find Guest Blogging Opportunities

Guest blogging is a great way to get backlinks and promote your website through other sites. Start by finding the right blogs with high domain authority that suit the needs of your target audience, then reach out and see if they are willing to publish a guest post from you. If they say yes, send them an outline of what you’re going to write about.

Once it’s published, contact them again and ask if there’s anything else you can do on their site to help promote it. If they agree, this will create even more links from different domains linking back to your site.

2) Write High-Quality Content

Guest blogging is a great way to promote your business and get natural links. When you write high-quality content on someone else’s blog, they are more likely to share it on their social media channels.

You can also use guest blogging as an opportunity to publish your latest blog posts or research studies. Plus, by creating relationships with other bloggers, you’ll have more opportunities in the future when you need to have more content published.

3) Optimize Your Bio

It is crucial to have a strong foundation of knowledge before you start writing. You need this information so that you can write coherently and accurately about the topic you are tackling.

The most important thing is to be passionate about what you’re doing, otherwise your work will show it and people won’t want to read it.

Know how long your audience will read your content and try not to exceed that amount of time by talking more than you need to.

4) Promote Your Guest Post

Guest blogging is a great way to build your website’s organic link profile and establish yourself as an expert in your industry. Below are some strategies you can use to get the most out of guest blogging for your site:

  1. Find the right sites to guest blog for. Look for sites that are relevant to your industry and have a good reputation.
  2. Write high quality guest posts around a trending topic. Make sure your guest posts are well-written and informative.
  3. Promote your guest posts. Once your guest post is published, promote it on social media and other channels to drive traffic to it.

5) Build Relationships With Other Bloggers

Guest blogging is an excellent way to build relationships with bloggers in your niche. Find bloggers who have a similar niche and contact them about writing a guest post for their blog.

When you post, link back to your site and other posts of yours that are relevant. This builds natural links and increases your credibility.

6) Offer Something In Return

The first thing you need is a blog. This is where you will publish your posts. You should also have a website, but it is not necessary if you don’t want to put in the extra work.

Once you have your blog, find relevant blogs that match the topics of your posts and contact them about publishing a guest post on their site. Make sure the topic of the post aligns with what they write about so that it’s in line with their audience’s interests.

The next step is signing up for sites like Medium, WordPress, or LinkedIn Publishing where people can write articles without having to maintain a blog.

7) Give More Than You Take

Guest blogging is a great way to get your content in front of new people. It has other benefits too, such as natural link-building.

It’s important not to abuse this technique by flooding the market with guest posts. You should always give more than you take, but if done right, it can be a win-win situation.

8) Follow Up

Guest blogging is a great way to get your name out there and build credibility in your industry. Not only can it help you find more clients and provide more content, but it’s also a great way to build natural links back to your website.

Identify relevant influencers in your industry, reach out, and pitch them on writing a guest post. You’ll be able to find these people by looking at who already writes about topics related to what you do or by using a service like BuzzSumo. If they say yes, then write the post together with them.


Guest blogging has gotten a bit of a bad reputation in the last few years as it’s easy to overdo it, and this can negatively affect your website’s link-building campaign. But if you are smart with your guest blogging efforts, you can use guest blogging as one of the best tools for natural link building there is. Here are 8 ways how to use guest blogging for natural link building on your website and get the most out of this content marketing strategy.

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